Tata Motors’ collaboration with JLR on the EMA platform is poised to revolutionize Tata’s premium electric vehicles, starting with Avinya.
Tata Avinya Platform & Its Specialty
Tata Motors and its luxury counterpart, Jaguar Land Rover (JLR), have united to unveil an electrifying development. JLR is extending its Electrified Modular Architecture (EMA) platform to Tata Passenger Electric Mobility (TPEM), marking the foundation for the upcoming generation of all-electric vehicles, starting with the Avinya.
The EMA platform distinguishes itself with its meticulous emphasis on interior space, passenger comfort, advanced electrical and electronic architecture, seamless connectivity, and an advanced array of software capabilities, including over-the-air updates. It goes beyond being just a vehicle platform; it stands as a tech marvel that embodies the future of transportation.
Feature Offered By Tata Avinya
Tata’s ‘Avinya’ concept aims to provide an unparalleled in-cabin experience, seamlessly integrating advanced connectivity, cutting-edge Advanced Driver Assistance Systems (ADAS), impressive performance, unwavering refinement, and an all-encompassing safety suite. With the collaboration with Jaguar Land Rover on the EMA platform, Tata’s Avinya series is primed to emerge as a formidable global contender in the premium electric vehicle arena.
Anand Kulkarni, Chief Product Officer and Head of HV Programmes at TPEM, explained, “Avinya embodies ‘Innovation’ and signifies our vision for a fresh approach to personal mobility. Built on an architecture equipped with the latest advancements in new-age technology, software, and artificial intelligence, Avinya will give rise to a new generation of world-class EVs, boasting global standards in efficiency and range.”
Source – Gaadiwale.com
Vision of Tata – JLR Partnership
This partnership goes beyond merely advancing electric vehicles; it represents Tata Motors’ strategic entry into the high-end EV segment, along with the streamlining of development processes. The integration of technologies like Software Over The Air (SOTA), Features Over The Air (FOTA), and high-speed ultrafast charging will accelerate Tata’s transition to a Generation 3 all-electric architecture.
Production of EMA Platform Based Vehicles
The production of EMA-based vehicles, set to begin in late 2024 at JLR’s Halewood facility in the UK, paves the way for Tata Motors to subsequently localize the EMA platform in India. This ensures competitive costs while upholding the premium positioning of the Avinya series. This momentous step underscores the shared vision of Tata Motors and Jaguar Land Rover, promising the creation of a distinctive, next-generation EV family.
